Magento is one of the well-known eCommerce platforms used by both small and big businesses. It is a perfect platform that helps you develop an effective e-commerce store and generates maximum ROI. Using Magento development for your site improves your online marketing, tracks orders and sales, integrates with safe payment systems, manages inventory, prints shipping labels, etc.
Although using the platform can seem a little intimidating at first, here are seven tips for working with Magento. These are Magento development best practices that will help you build an optimized website and avoid making costly mistakes.
Keep the Site Structure and Navigation Simple
Shoppers will easily leave a site and look to others if the site’s navigation is poor. Thus, most Magento development experts will advise that making your site easy for users to navigate should be a top priority. Having simple and intuitive navigation also becomes critical when you have an e-store with multiple categories and product options.
The quicker visitors can navigate to the product they are looking for, the quicker they’ll make a purchase. Some navigation tips to optimize when working with Magento include:
- Make use of short and simple category labels. It allows shoppers to identify the category they are interested in instantly. And it keeps the navigation menu clean and straightforward.
- Utilise an easy search tool to help your shopper explore your online store with a few clicks. It is an excellent way to improve the overall site usage. An easy search also increases conversion rates and contributes to ease of shopping and satisfaction.
- Include filtering and sorting options to help customers narrow down choices and find items quicker. You can place items into simple categories for filtering. Take, for instance, an essay review website like top rated paper writing services. Their services are categories into essays, thesis, business plan, speeches, etc. These categories are further sorted by topics like science, business, art, etc. This way, a customer can easily apply filters that narrow down their search quickly.
Make the Right Theme Selection for Your Online Store
Since Magento comes with several theme options, you might opt not to customize yours. Making use of a theme means that some of the development is already completed. However, when selecting a theme for your Magento development, you need to take extra care. While the first stages of using a theme might be smooth sailing, possible issues only surface after stress testing.
Also, there are Magento themes that work for small sites with few products. But the same themes will be disastrous for a bigger site with several items. Here is how you can ensure picking the right theme:
- Have a clear understanding of the marketing and business goal
- Clearly identify the plans for the store’s growth
- Consider the size of the business, category and product involved.
If you do not find a Magento theme that suits your eCommerce needs, it is best to customize. That way, you get the advantage of ensuring that your site is unique and functions at full capacity.
Consider Adding Gamification Elements to the Site
Including Gamification (games) is an excellent way to keep customers engaged on your website. It motivates them to interact more with your website long enough to make a purchase. And of course, when it leaves them with a memorable experience, they are prone to return to the shop regularly.
You don’t have to break the bank to create high-end or complex games. The key thing to consider when creating a game for your Magento site is to:
- Research your audience;
- Set a goal for your campaign and;
- Keep the games simple.
Besides customer engagement and sales, Gamification can also promote customer appreciation and maintain customer relationships. Just like writing companies, you can offer instant gratification like online lotteries, scratch-off cards, or wheels of fortune to appreciate customers. Gamification can also help collect customer emails, phone numbers, and other details, which makes marketing consent easier.
Upgrade to A Clustered Hosting Environment to Improve Page Speed and Reduce Downtimes
The successes of eCommerce stores rely heavily on generating conversions through customer satisfaction. To increase your number of satisfied customers, your website needs to perform smoothly. Sometimes when running an e-store on Magento, there are downtimes or page loading challenges. This could be a result of running a single server. One way to solve slow page loading is to upgrade your hosting to a Magento cluster.
While single server setups are more common, clustering your environment with multiple servers is ideal for expansion. By upgrading to a Magento cluster, it helps to utilize the resources and support of multiple servers. Also, it curtails single failure points and increases uptime and page loading speed 5-times faster on average. A fast loading page is also one of the primary elements to help your site get a good Google SEO grade.
Leverage on the Fall Back Logic
Magento has a fallback logic system that is powerful. It allows you to edit themes without having to duplicate files. This means it becomes easier to maintain and edit the files you will need within the theme. For instance, if your custom theme requires a CSS file named “essays.css.” The system searches for the file within your custom theme. And if not found, Magento will search the next theme in the hierarchy of themes until it locates the file named “essay.css.”
The method of building used by the Magento system is known as “fallback” since the application “falls back” to the next possible source required to retrieve and load a requested file. Whereby files are missing and not found on the system, you are alerted with an error message.
Avoid Modify the Codebase or Installing Third-Party Extensions
Considering that Magento is an open-source eCommerce platform, anyone with access can edit its codebase. Thus, when working with Magento development, it is best to void modifying codebase. Modifying the codebase can potentially cause problems when you are installing extensions or upgrade to newer Magento versions. Thus code modification should only be done when it is the only means to make your online store function.
Additionally, it is best to avoid the installation of third-party extensions to your Magento development. If the extension is not one you need and plan on using, it should be deleted. However, if the extension is necessary, it is important to ensure it is compatible with your Magento version.
Utilize the Magento Security Features
Another top feature of the Magento eCommerce platform is the built-in security system. It helps to reduce security hazards like customer information theft, data leaks, illegal transactions, or malware attacks. In addition to using modern practices such as trusted themes, hosting, and extension, you can also apply the following to strengthen your security:
- Ensure you upgrade to the latest Magento version
- Make use of the two-factor authentication
- Set a custom path for the admin panel
- Set up an active backup plan
- Use strong passwords for your Magento login details
- Invest in a sound hosting plan
- Carry out a Magento security review
- Keep in touch with the Magento Community
Without a doubt, Magento development for your eCommerce platform is excellent to work with. And using these tips mentioned can optimize your web store’s accessibility, interaction, and user-friendliness.