HUAWEI AppGallery has over 400 million active monthly users worldwide, and has secured its position as one of the Top 3 app marketplaces globally, even though it was only launched to a wider market in 2018. But just how does a relatively new app platform achieve such a feat in such a short time frame? It’s simple – give consumers what they want, i.e. access to their favourite apps. This is the exact mission Huawei has embarked on, and has ensured that users will enjoy access to loads of global and local apps, from shopping (e.g. Takealot, Zando, Pick n Pay and Clicks), finance (e.g. banking apps from the big four banks and Capitec), news (e.g. News24, EWN, TimesLive) to food and drink (e.g. Mr D, Bottles and OrderIn). 

But that’s not all. HUAWEI AppGallery also features email apps, search engines and video streaming services that will provide you with such a seamless user experience, that you might forget that you’re using one of the newest app distribution platforms in the world. For those few apps that HUAWEI AppGallery doesn’t have yet, you can simply Phone Clone these apps from your old device.

What about security?

Huawei has always had a strong focus on security, so it should of little surprise that HUAWEI AppGallery has employed the use of advanced security features to protect your data and privacy. This is achieved using a four-layer detection mechanism, as well as a post-release app inspection and a mechanism for user feedback. The four-layer detection includes security vulnerability scanning; privacy check; malicious behaviour detection; and a manual, real-name security check to ensure the apps you decide to download from HUAWEI AppGallery are secure during the entire process.

Innovation 

As far as innovation goes, Huawei has remained undeterred on their path of breaking ground with new technologies, devices and capabilities. The company’s P series, which includes some of the most advanced, high-tech flagship devices in the market, has proven over the past few years that HUAWEI is indeed committed to providing consumers with innovations they simply must have and even those they didn’t know they needed. 

The P series boasts the likes of the HUAWEI P8 all the way to the HUAWEI P30 Pro, which showcased some of the best camera, design and performance features that modern-day technology had to offer. Most importantly, Huawei has proved that it holds itself accountable to a tradition of improvement, progress and enhancement, which is exactly what it did with the newly launched P40 series. This range is the first P series to flaunt Huawei’s recently-developed HMS ecosystem and the HUAWEI AppGallery. 

The HUAWEI P40 Pro comes with a variety of amazing flagship features that will blow you away. These include:

1. Camera capabilities

The range prompts a quad camera that features a 48MP main lens, an 8MP ultra-wide angle lens, a 2MP macro lens and a 2MP bokeh lens. The result is a marvel: a camera capable of capturing wider, closer and clearer shots under almost any circumstances. The series also boasts a new multi-frame composition technology that intelligently combines multiple shots to create one optimised photograph, with a Super Night Mode 2.0 that helps in low-lighting situations.

2. Fantastic HMS offers 

Huawei’s HMS ecosystem contains several offerings which bring convenience, connectedness, functionality and personalisation to device users’ lives. A P40 series device purchase comes with several amazing offers, including:

• Six months of free VIP access to HUAWEI MUSIC, to enjoy all your favourite artists and songs
• Three months of free access to Filmbox movies with HUAWEI VIDEO, to keep the whole family entertained 
• Ten exclusive free themes from HUAWEI THEMES for six months, to customise and personalise your device
• 50GB of free cloud storage space with HUAWEI CLOUD, to backup and keep your precious data secure  

3. EMUI 10.1

The HUAWEI P40 Series features Huawei’s latest operating system, the newly upgraded EMUI 10.1. This upgrade offers cleaner aesthetics, including improved readability and fresh new colours, and a smarter and more intuitive user experience. Through EMUI 10.1, the HUAWEIP40 Series also supports MeeTime, Huawei’s video calling feature, which delivers vastly improved image quality with lower data usage. EMUI 10.1 also offers the brand new Multi-screen Collaboration feature, which enables an agile workflow between Windows and Android systems, allowing for a wider range of devices to collaborate; assistance in more data flow; and the enablement of multi-screen control. Huawei’s implementation of the Multicast Source Discovery Protocol (MDSP) virtualisation technology can facilitate internal hardware interaction with external systems. 

For example, voice and video calls can be made directly on the PC, at the same time the smartphone can run PC software – allowing for a symbiotic sharing system for efficient software allocation and management.

4. Kirin 990 5G

HUAWEI’s P40 Pro also comes equipped with the Kirin 990 5G, the most sophisticated yet simple SoC that is manufactured with the advanced 7nm+ EUV process. This feature offers a competitive performance, energy efficiency and transistor density. At the same time, the chip packs an incredible 10.3 billion transistors into a space no larger than a fingernail, making it the most sophisticated 5G SoC embedded with most transistors and functions.